Case Study: NCUK increases student engagement with The Ambassador Platform

NCUK (Northern Consortium of UK Universities) Grabbing the attention of international students with user-generated content

NCUK, a consortium that helps international students prepare for and enter UK universities, faced the challenge of producing a consistent flow of authentic content to engage prospective students and answer their many questions. They partnered with The Ambassador Platform to leverage its content features for user-generated content.

The solution from The Ambassador Platform made it easy to commission, collect, and publish authentic content created by student ambassadors. This content was then repurposed across NCUK's digital channels and social media. This strategy delivered a 121% increase in content posts published quarterly, a 429% increase in FAQs answered, and a 460% year-on-year increase in FAQ views.

NCUK (Northern Consortium of UK Universities)

Dawn Hayes

Head of Marketing