Case Study: Cambridge Judge Business School boosts Executive MBA conversions with The Ambassador Platform

Increasing conversions at the top of the funnel With Cambridge Judge Business School, University of Cambridge

Cambridge Judge Business School needed to attract the best-fit students to its Executive MBA program by providing authentic peer insights during the decision-making process. To address this challenge, the school partnered with The Ambassador Platform to facilitate direct connections between prospective applicants and its community of students and alumni.

The Ambassador Platform's service enabled authentic, peer-to-peer conversations, allowing prospects to get their questions answered by ambassadors. This solution delivered significant results; the school found that 14% of applicants to the Executive MBA program applied specifically as a result of speaking with an ambassador. Furthermore, in its first year using The Ambassador Platform, the program recruited its second-largest cohort to date.

Cambridge Judge Business School

Jack Cooper

Executive MBA Marketing and Communications Coordinator