Case Study: Dulwich College Singapore boosts applications with The Ambassador Platform

Dulwich College Singapore The power of parent advocacy

Dulwich College Singapore, an international school with over 2,730 students, faced the challenge of formalizing its powerful but informal parent advocacy program. Their own research showed that recommendations from current parents influenced 75% of new enrolments, yet they had no way to manage or track these conversations. To innovate and maximize this potential, the college partnered with The Ambassador Platform to implement its peer-to-peer chat service.

The Ambassador Platform provided a secure space for prospective parents to have authentic conversations with vetted Parent Ambassadors. This solution allowed Dulwich to harness and track parent advocacy directly on its own website. The results were significant, with the platform achieving a 28% conversion rate from user account to application within the first four months, positively impacting the number of applications and the decision-making confidence of prospective families.

Dulwich College

Jason Hoppner

Director of Admissions and Marketing