Case Study: Genesis Career College increases applications and enrollments with The ABM Agency

Genesis Career College increases enrollments 15% with The ABM Agency

Genesis Career College, a multi-location vocational school, faced the challenge of increasing student enrollments. This goal became even more critical during the COVID-19 pandemic, which threatened to disrupt its growth. To address this, the college partnered with The ABM Agency to implement a full-service digital marketing strategy focused on impactful lead generation campaigns.

The ABM Agency helped pivot the strategy by overhauling the college's website for better user experience and creating relevant content tailored to the pandemic landscape. This solution included paid and organic social media, SEO, paid search, and email marketing. As a result, The ABM Agency's efforts led to a record-breaking 15% increase in enrollments by May 2020, alongside a 148% rise in impressions and an 18.25% increase in qualified leads year over year.

Genesis Career College