Case Study: Waste Management boosts recycling awareness with The Abbi Agency’s ambassador campaign

Waste Management boosts engagement 19% with The Abbi Agency

Waste Management of Northern Nevada faced the challenge of educating its community about proper recycling techniques and ensuring a smooth transition to new disposal protocols. To tackle this, they partnered with The Abbi Agency, which leveraged a brand ambassador strategy as a key service to build trust and drive behavioral change.

The Abbi Agency implemented a Recycling Ambassador Program, recruiting six influential local leaders to act as advocates. This solution was executed through filmed videos, social media content, and earned media placements. The results were significant, including a social media reach of 146,230 users during National Cleanup Day and a 19% increase in engagement during a trivia challenge. The Abbi Agency successfully used these passionate ambassadors to amplify Waste Management's message and achieve its educational goals.

Waste Management