Case Study: Google builds public support in Nevada with The Abbi Agency

Google earns 96 media placements with The Abbi Agency

The customer Google faced public negativity regarding a sizable incentive package for a new data center in Nevada and had limited local media connections to tell its positive story. The vendor The Abbi Agency provided public relations, community relations, and stakeholder relations services to address this challenge.

The Abbi Agency's solution involved embargoing the groundbreaking news with a key outlet and orchestrating a surprise announcement of a $1 million Google.org Impact Challenge for Nevada nonprofits. The agency leveraged its local relationships to secure high-profile attendance and coordinate executive interviews. The results included 96 media placements and significant social shares. Google noted the event's success was due to The Abbi Agency and is now exploring options for a larger presence in the state.

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