Case Study: Edgewood Tahoe Resort boosts luxury resort awareness and bookings with The Abbi Agency

Edgewood Tahoe Resort wins 2018 World’s Best Award with The Abbi Agency

Edgewood Tahoe Resort, a historic luxury property on Lake Tahoe, was struggling with low awareness and room bookings following its $100 million transformation, unable to compete with dominant marquee brands. The challenge was to elevate its profile in the boutique hotel category. The Abbi Agency was engaged to help with a suite of services including creative development, media buying, and social media management.

The Abbi Agency developed the "Laidback. Lakefront. Luxury." branding theme, which shaped the resort's culture and informed all marketing initiatives. This comprehensive strategy included influencer campaigns, web development, and high-impact print. As a result, Edgewood Tahoe was named the winner of Travel & Leisure’s 2018 World’s Best Award and the 2019 Hotel of The Year for the US and Canada by Preferred Hotels & Resorts.

Edgewood Tahoe Resort