Case Study: Carmel-by-the-Sea boosts Bay Area engagement and visitation with The Abbi Agency

Carmel-by-the-Sea grows Bay Area following 22.3% with The Abbi Agency

The city of Carmel-by-the-Sea wanted to increase tourism awareness and drive visits from audiences in the greater Bay Area. To meet this challenge, they partnered with The Abbi Agency for a comprehensive marketing solution that included research, creative development, public relations, and social media.

The Abbi Agency developed an integrated campaign focused on key messaging topics unique to Carmel. The solution included producing playful POV videos of the town's passageways, launching a photo campaign with the hashtag #DistinctlyCarmel, and executing an SEO-driven PR strategy. This effort resulted in a 22.3% growth in the city's Bay Area social media following, top-performing video content, and 21 earned media placements with links back to the booking site.

Carmel-by-the-Sea