Case Study: Bingie.tv boosts app installs and engagement with The Abbi Agency

Bingie.tv drives 39,000 app installs and 43.5 million impressions with The Abbi Agency

Bingie.tv, a streaming discovery and community app, faced the challenge of standing out in a crowded market and building a dedicated user base amidst fragmented viewer habits. They partnered with The Abbi Agency to develop a campaign aimed at increasing app downloads and boosting daily user engagement.

The Abbi Agency developed a multi-channel paid media campaign with the core message "Search No More," highlighting the app's unique social features. This strategy was implemented across Google, Facebook/Instagram, Twitter, and streaming radio, resulting in over 43.5 million impressions and 117,000 app clicks. The Abbi Agency's campaign was highly efficient, achieving costs-per-conversion as low as $0.08 and driving significant user acquisition for Bingie.tv.

Bingie.tv