Case Study: Hype Hair boosts cross-platform engagement with The 95 Agency

Hype Hair boosts reach with The 95 Agency’s Freshman Class campaign and Hulu ad

Hype Hair, the longest-running hair and beauty magazine for Black women, faced the challenge of remaining relevant in a fast-changing digital landscape while honoring its 30+ year legacy. The magazine needed a fresh campaign to resonate with a younger audience and extend its influence beyond print. To address this, they partnered with The 95 Agency for creative direction and production services.

The 95 Agency developed the Freshman Class campaign, providing full creative direction, editorial photoshoots, video interviews, and a multi-platform social media rollout. The campaign successfully launched with a striking magazine cover and feature, generating significant community traction and boosting engagement across digital channels. The 95 Agency's work reinforced Hype Hair's role as a cultural leader and helped it connect authentically with the next generation.

Hype Hair