Case Study: Masonite achieves a more innovative, search-friendly website with THAT Agency

Masonite wins Best Design and expands reach with THAT Agency across 50 countries

Masonite, a global manufacturer of doors and building products, sought to create a fresh, cutting-edge website with functionality that would outpace its competitors. They partnered with vendor THAT Agency to redesign their website, which required managing a massive product database and implementing new, feature-rich capabilities.

THAT Agency designed and developed the new Masonite.com using a technology stack including PHP, CSS, MySQL, Flash, XML, AJAX, and Javascript. Key features included an interactive door configurator and a customized product gallery. The solution was a major success, earning a "Best Design" accolade from The Vanguard Best of the Web Awards. THAT Agency also implemented a search engine optimization strategy that significantly increased the site's reach and rankings for highly competitive industry terms.

Masonite