Case Study: Krasner Law achieves higher-quality leads and lower costs with THAT Agency

Krasner Law cuts cost per lead to $57.49 with THAT Agency

Krasner Law, a boutique family law firm in New York and New Jersey, needed to generate more qualified leads and strengthen its digital footprint. Their previous marketing efforts had optimized for "cheap" keywords, which attracted low-value traffic and lowered conversion quality. They partnered with THAT Agency to eliminate this poor traffic and reduce their cost per lead while driving higher-quality inquiries.

THAT Agency implemented a comprehensive digital marketing strategy combining SEO and paid search. They conducted new keyword research to target high-value terms, rewrote service pages and blogs for relevance, and executed a paid search campaign with optimized bids and refined ad copy. The results were significant, with THAT Agency delivering a 359% increase in organic conversions and a 151% increase in paid search conversions, all while reducing the cost per click by 11% and achieving a cost per lead of $57.49.

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