Case Study: Golex Properties Improves Paid Media Efficiency with THAT Agency

Golex Properties lowers Google CPC to $23.88 with THAT Agency

Golex Properties, a Florida-based real estate investment firm, needed to improve its paid media performance and reduce high acquisition costs from Google Ads. They partnered with THAT Agency to develop a more efficient paid search strategy that could expand their reach without sacrificing lead quality.

THAT Agency implemented a dual-platform search strategy across Google and Bing Ads, refining bidding to lower costs and tailoring ad copy for each platform. This solution successfully reduced Google's cost-per-click and established Bing as a viable new channel. The results included a significantly lower cost per click on Google and a new, efficient source of traffic from Bing, strengthening Golex Properties' overall paid media mix.

Golex Properties