Case Study: DIG achieves a unified loyalty experience and 24% digital check growth with Thanx

Why Dig Moved From “Check-The-Box” Loyalty To A Digital Transformation With Our Best-In-Class Apis

DIG is a 27-location restaurant group that struggled to get a seamless loyalty experience from its bespoke app while using the LevelUp program. Cumbersome sign-up flows, multiple logins across channels, unreliable in-store QR enrollment, and limited marketing segmentation created customer friction, low adoption, and poor data capture.

Thanx integrated via open APIs and a proprietary credit-card integration to keep DIG’s custom app and POS intact while consolidating user identities, streamlining sign-ups, and enabling advanced segmentation and omni-channel campaigns. The rollout (launched Feb 2021) improved UX and data capture, drove +$4.53 (24%) digital check average growth, and tracked $9.2M in spend from CRM members.

DIG