Case Study: Brixx achieves 36% check-average growth with Thanx

Why Brixx selected Thanx to accelerate franchise growth for their full-service restaurants

Brixx, a 23-location full-service restaurant group, needed a modern loyalty and tech stack to fuel franchise growth. Their legacy punch-card, coupon-driven program caused staff and guest friction, captured too little customer data, and left the brand exposed to rising third‑party delivery fees and limited personalization.

Brixx implemented Thanx (integrated with Toast and Olo) to enable credit-card tracking, seamless native ordering, live audience segmentation, and a single POS/loyalty/ordering ecosystem, backed by migration support and staff training. The switch boosted loyalty adoption, helped retain native orders to mitigate 3PD commissions, unlocked rich customer data for personalized campaigns, and increased check average by 36% ($10).

Brixx

Sydney Vassal

Director of Marketing