Case Study: Velvet Taco boosts loyalty participation and high-margin growth with Thanx

Velvet Taco boosts loyalty participation 30% with Thanx

Velvet Taco, a Dallas-based fast-casual restaurant, partnered with the vendor Thanx to build a unique loyalty program. Their challenge was to drive high-margin growth without relying on traditional discounts that could devalue their brand, and to regain control of valuable customer data.

Thanx implemented a personalized loyalty program called The Velvet Room, which featured exclusive perks like a Hidden Menu for top-tier members. This solution included a new branded app and web ordering to enhance data capture. The results were immediate: Velvet Taco saw a 30% participation rate tied to weekly revenue, over 5,000 average weekly sign-ups, and a 13% tier upgrade from a single Hidden Menu campaign.

Velvet Taco