Case Study: Urbane Cafe achieves 96% cart conversion and 93% retention with Thanx

Urbane Cafe boosts cart conversion to 96% with Thanx

Urbane Cafe, a fast-casual chain on the West Coast, previously struggled to grow its loyalty program and reduce high promotional discounts with its former provider, LevelUp. They partnered with Thanx to implement its CRM-integrated online ordering and loyalty platform to drive high-margin growth.

Thanx provided a frictionless digital ordering experience with features like automatic loyalty enrollment and one-click reordering, which drastically cut cart abandonment. Using Thanx's flexible loyalty engine and Rewards Marketplace, Urbane Cafe could easily optimize non-discount rewards and run A/B tests on promotions. This solution from Thanx delivered a 96% cart conversion rate, a 93% 180-day retention rate, and reduced their effective discount rate to below 1.5%.

Urbane Cafe