Case Study: True Food Kitchen achieves personalized, omnichannel guest engagement with Thanx

True Food Kitchen uses Thanx to personalize every guest interaction both in-store and online to create lasting brand impact

True Food Kitchen, a health-focused restaurant brand, needed to make every in-store and online guest interaction feel personal while launching its first loyalty program, True Insider. To drive sign-ups and awareness it ran campaigns like “Win True Food for a Year” and offered welcome perks, but required a way to unify ordering, reservations and email outreach to create memorable, personalized experiences at scale.

True Food Kitchen partnered with Thanx to power the True Insider branded app and personalized campaigns. The app consolidated ordering, accounts and offers while Thanx Campaigns used guest preferences, behavior and past purchases to send targeted emails and incentives. The result: seamless, data-driven engagement across channels, richer guest insights, and more meaningful, personalized outreach that strengthened brand impact and loyalty.

True Food Kitchen

Christine Barone

Chief Executive Officer