Case Study: Tomatina Fresh Italian achieves 39% higher average check size and 61% improved customer engagement with Thanx

Tomatina Drives Higher Average Check Size with Thanx

Tomatina is an eight-location sit-down Italian restaurant that needed a better loyalty solution after its card-based program underperformed — only 18% of customers registered cards and staff dealt with frequent hassles. The company wanted to retain existing loyalists during a transition, gain cross-location customer insight, personally engage high-value guests, and increase sales without alienating customers.

Thanx delivered a seamless transition (96% of active members moved over in five months) and data-driven engagement tools, with an account manager assisting the migration. Results included a 39% higher average check for enrolled customers, 82% activity at six months versus 51% previously (a 61% improvement), 35% VIP offer redemption (3.5× prior programs) and VIPs spending 37% more.

Tomatina Fresh Italian

Maura Feingold

Owner