Case Study: Running Center boosts loyalty spend 18% and strengthens customer engagement with Thanx

The Running Center Focuses on Customer Loyalty

The Running Center is a family‑owned specialty running store founded in 1977 that now operates three Southern California locations selling technical running gear. Facing heavy competition from Amazon and big‑box retailers, the store needed a modern, effortless loyalty program that would be simple for its largely 30–50‑year‑old customer base to use and would drive foot traffic and repeat visits after a previous, overly complex program.

Team Tyler Marketing Solutions implemented Thanx in September 2016, using card‑linked data so customers simply pay as usual and receive credit without POS integration or extra steps. In under a year Thanx helped the Running Center identify top customers for personalized outreach, increase loyalty-member spend by 18%, capture direct feedback on 22% of loyalty transactions, boost visit frequency and transaction size, and position the business for sustained success against larger competitors.

Running Center

Susan Tyler

Team Tyler Marketing Solutions