Case Study: Taco Bueno boosts repeat visits and loyalty engagement with Thanx

Taco Bueno adds 34K members and grows frequency 61% with Thanx

Taco Bueno, a restaurant chain, faced the challenge of driving customer engagement and repeat visits without a modern digital loyalty program or app. Their existing email and SMS campaigns lacked segmentation and interactivity. They partnered with Thanx to build a new loyalty experience aimed at changing guest behavior.

Thanx implemented a gamified loyalty solution featuring interactive campaigns like Bueno Bingo, real-time automation, and behavior-based segmentation. This allowed Taco Bueno to create personalized, urgent promotions. The results were immediate, adding 34,000 new members in three months and growing visit frequency by 61%, which contributed $860,000 in revenue from engaged guests.

Taco Bueno