Case Study: Salt & Straw boosts digital revenue and CRM capture with Thanx Web Ordering

Salt & Straw boosts revenue per engaged session 45% with Thanx

Salt & Straw, an artisanal ice cream company, wanted to identify which web ordering platform would best drive digital revenue and customer growth. They partnered with vendor Thanx to A/B test the Thanx Web Ordering service against their existing provider to find a data-backed solution.

Implementing Thanx Web Ordering, which featured a menu-first design, directly addressed their challenge. Thanx's solution led to a 45% increase in revenue per engaged session, a 22% higher average check, and a dramatic 9x more CRM enrollment at checkout, fully attributing their digital transactions and expanding their marketing reach.

Salt & Straw