Case Study: PINCHO achieves best‑in‑class mobile ordering and seamless rewards migration with Thanx

PINCHO upgrades from LevelUp to go far beyond rewards

PINCHO, a fast‑casual restaurant brand known for burgers, bowls and salads, was struggling with a cumbersome digital experience: customers had trouble finding the menu and placing orders due to dense pages, weak navigation and few compelling images, and the previous solution left the brand without flexible marketing tools and a poor mobile rating.

By partnering with Thanx, PINCHO launched a modern, visual native ordering app in four weeks with zero hardware and no new app install; 100% of existing customers and their rewards transferred automatically. The new app puts food front‑and‑center, removes the need to scan for rewards, and gives the team built‑in marketing and loyalty tools—resulting in a 4.9 average rating versus 1.6 previously and a smoother experience for both guests and staff.

PINCHO

Otto Othman

Chief Executive Officer