Case Study: Pickleman’s achieves 26% sales growth in 9 months with Thanx

Pickleman’s changed behavior and grew sales 26%

Pickleman’s, a 19-location fast-casual franchise in the Midwest, needed a new loyalty program that delivered actionable customer data and increased weekday traffic—especially slow Wednesdays—without costly POS integrations. Previous paper coupons and social blasts were expensive and provided little insight for regional managers and franchise owners.

Thanx launched across all 19 locations with no hardware integration, offering a sign-up dessert, a spend-$100/earn-$5 reward, “2X Progress Wednesdays,” and permissioned dashboards for real-time reporting. Within months thousands enrolled, Thanx customers spent 26% more per visit, redemptions lifted checks an additional 16% (covering the reward), Wednesday traffic surged (becoming the busiest day about half the time), and overall sales grew 26% in 9 months.

Pickleman’s

Kendall Pearl

Marketing Director