Case Study: Patxi’s Pizza achieves higher sales and off-hour traffic with Thanx

Patxi’s Pizza used personalization to not only grow sales 30%, but also drive more traffic during lunch

Patxi’s Pizza, a rapidly growing casual-dining chain with 14 locations in CA, CO and WA, needed a better way to identify and retain its best customers across phone, web and in-store channels. Manual, pre-loaded gift cards and ad-hoc processes made it hard to track repeat visits or measure ROI, and management wanted to convert loyal dinner guests into weekday lunch customers without adding staff or checkout complexity.

Thanx delivered an effortless loyalty platform that required no new hardware or POS integration and automatically applied rewards, removing fraud and employee confusion. Tens of thousands enrolled, enrolled customers showed a 30% higher average check (47% higher on redemption, covering the $10 reward), visit frequency rose 18% after the first reward, and targeted lunch promos drove trial — more than 10% of loyal dinner customers tried lunch and 17% returned.

Patxi’s Pizza

William Freeman

Founder and CEO