Case Study: Oath Pizza achieves 250% digital order growth with Thanx

Oath Pizza combines best-in-class online ordering with customer loyalty

Oath Pizza is a 60-location fast-casual chain that entered a crisis when COVID-19 shifted virtually all demand online. Faced with crowded third-party platforms, thin margins, and the need to retain customers without in-store marketing, Oath needed a way to capture digital sales and ownership of customer data.

Oath integrated Thanx’s native ordering, card-linked loyalty, and CRM with their web and app ordering to automatically enroll guests, track purchases, and run targeted outreach. After the integration digital revenue rose 90% year-over-year, and during COVID direct web/app orders grew 250% (vs. a 72% industry average), the customer database expanded (160% growth during the pandemic; 368% since launching web ordering), and the brand retained over $100K in critical margin dollars by shifting orders from third parties to its own channels.

Oath Pizza

Stacie Colburn Hayes

Vice President of Marketing