Case Study: Oakberry achieves 20% month-over-month digital sales growth with Thanx

Oakberry drives 20% MoM digital sales growth with Thanx

Oakberry, a global açaí brand, needed to launch a sophisticated loyalty program and digital strategy to drive growth and guest retention without adding operational complexity. They partnered with Thanx to implement a lifestyle loyalty program and dynamic mobile app.

Using the Thanx platform, Oakberry gained a self-service CMS to update app content in minutes, run personalized marketing journeys, and promote multiple limited-time offers seamlessly. This solution delivered immediate results: a 20% month-over-month increase in first-party digital sales, a 50% lift in 30-day retention of new guests, and a 25% higher average order value for in-store loyalty members.

Oakberry