Case Study: Zips Car Wash achieves 9,000 new loyalty members with Thanx

How Zips Car Wash Builds Engaging Customer Relationships

Zips Car Wash, a Little Rock–based operator with 137 locations across 14 states, runs an express wash model that gives staff only minutes of face time with customers. To strengthen customer relationships and capture more lifetime value, Zips needed a single platform to centralize contact data, send targeted email campaigns, and measure engagement and ROI.

Zips uploaded over 90,000 opt‑in email subscribers into Thanx and sent one invite to join the Zippy Rewards loyalty program. The campaign drove a 9% conversion rate—nearly 9,000 new members—turning email subscribers into engaged, revenue‑generating customers and providing measurable ROI.

Zips Car Wash

Brett Overman

Founder & Chief Executive Officer