Case Study: Shenaniganz achieves 132% increase in visit frequency with Thanx

How Shenaniganz Uses Thanx to Drive Revenue Through Customer Loyalty

Shenaniganz, a Dallas-based family entertainment center with bowling, lazer tag, go-karts and two locations, faced a seasonal and one-off customer problem: 52% of guests visited only once and 86% hadn’t returned in four months. Social media and email campaigns couldn’t be tied to individual customers, leaving management without actionable data to drive repeat visits.

Shenaniganz launched Thanx across both locations and used its customer-level tracking, feedback tools and targeted Winback campaign to re-engage guests. Within months visit frequency rose 132%, one-time visitors fell from 52% to 35%, customers not returning in four months dropped to 37%, the Winback converted 20% of at‑risk guests, ROI from won-back customers exceeded 500% (542% in two months), and Thanx customers spent 13% more on average.

Shenaniganz

Parker Coddington

Co-Owner and Partner