Case Study: Pacific Catch wins back 2,000 customers and $180K in revenue with Thanx

How Pacific Catch Retains More Customers and Increases Revenue

Pacific Catch is a West Coast Fish House with eight Bay Area locations focused on sustainable seafood. The team lacked clear customer data and a scalable way to identify and re-engage guests who were lapsing, but didn’t have the marketing resources to manually segment and reach out to every at-risk customer.

They deployed Thanx Automated Winback campaigns, which use AI to detect deviations in visit behavior and automatically send targeted offers to lapsed guests. Since launching, Pacific Catch has won back over 2,000 customers and generated more than $180,000 in incremental revenue — a result consistent with Thanx’s winback performance (driving about 49% of lapsed customers back).

Pacific Catch

Keith Cox

President & Chief Executive Officer