Case Study: Mixt Greens achieves a 461% increase in loyal customers with Thanx

How Mixt Increased Visit Frequency Using Thanx Customer Engagement

Mixt Greens is a fast‑casual salad chain with 12 California locations that relied on a plastic card loyalty program which produced poor data and low engagement. Despite spending over $10K on cards and issuing rewards that cost about $100K annually, 74% of cards went unregistered, 44% unused, and just 18% of customers still used cards after six months—leaving management unable to measure ROI or do targeted marketing.

Mixt Greens replaced plastic cards with Thanx, removing checkout friction and integrating loyalty with POS and email campaigns. Within months they tracked 30% of transactional data, achieved 78% account registration (vs. 26% previously), kept 83% of signups active at three months (vs. 18%), sped repeat visits by 54%, converted 461% more loyal customers, and saw a 21% conversion from an initial email blast.

Mixt Greens

David Silverglide

Co-Founder, CEO