Case Study: Home Run Inn achieves data-driven loyalty and seamless POS-free expansion with Thanx

How Home Run Inn Found the Perfect Customer Loyalty Program

Home Run Inn, a growing Chicago pizza chain with nine locations, needed a loyalty program that would let them identify and retain customers without becoming tied to a single POS system. Leadership initially assumed a POS-integrated solution was necessary but worried about the pace of change in restaurant technology and the risk of vendor lock-in.

They chose Thanx, a card-linked, data-driven platform that tracks lifetime value, spend and visit frequency without POS integration. Thanx’s app and merchant dashboard power automated campaigns (VIP, Winback), in-app feedback and NPS tracking, simplified adding a new Midway Airport location with a different POS, and delivered clearer customer insights that boosted retention and staff engagement.

Home Run Inn

Dan Costello

Chief Executive Officer