Case Study: Dewey's Pizza achieves 20% sales increase with Thanx

How Dewey’s Pizza Increased Revenue by 20% with a Single Email

Dewey’s Pizza is a 25‑location full‑service restaurant chain founded in Cincinnati, known for hand‑tossed gourmet pizzas and a loyal fan base across Ohio and nearby markets. For National Cheese Pizza Day they wanted a measurable, revenue-driving promotion that would engage customers, test a strong call‑to‑action offer, and prove offline marketing could deliver incremental sales without eroding margin.

Using Thanx Campaigns, Dewey’s sent a one‑day $10 off a 17" pizza offer to their entire loyalty list. The targeted, time‑limited email produced a 6% redemption rate and drove a 20% increase in sales, while giving the team clearer customer insights to refine future personalized campaigns.

Dewey’s Pizza

David Igel

Managing Partner