Case Study: Hopdoddy drives 300+ loyalty sign-ups per location per month with Thanx

Hopdoddy drives 300+ sign-ups per location per month with Thanx

Hopdoddy Burger Bar, a gourmet burger restaurant, faced the challenge of standing out in a competitive market and nurturing its loyal customer base with more personalized, data-driven marketing strategies. To address this, they partnered with the vendor Thanx for its modern loyalty and marketing automation platform.

The solution from Thanx involved implementing a data-driven loyalty program with marketing automation, A/B testing, and tiered benefits. The results were immediate and significant. Hopdoddy saw a 5x increase in membership, sustaining about 300 sign-ups per location per month even three years later. Specific campaigns, like an A/B test offering free fries, drove a 33% increase in revenue and a 57% rise in redemptions while lowering costs, and contributed to a 30% frequency lift among engaged guests. Thanx enabled Hopdoddy to generate substantial attributable revenue and deepen customer engagement with minimal ongoing effort.

Hopdoddy