Case Study: Honest Mary’s achieves 17.8% same-store sales growth with Thanx

Honest Mary’s grows same-store sales 17.8% with Thanx

Honest Mary's, a fast-casual brand based in Austin, wanted to transform its basic loyalty program into a full-scale growth engine. They partnered with Thanx and marketing agency SpeakScale to gain advanced segmentation, automation, and a customizable app experience.

Thanx provided the platform and tools for targeted lifecycle campaigns, easy A/B testing, and a custom app that reflected the brand. This solution helped Honest Mary's achieve a 17.8% same-store sales growth, a first purchase activation rate of 88%, and a revenue capture rate of 32.2%, which is nearly double the QSR industry average.

Honest Mary’s