Case Study: Flower Child boosts repeat visits and AOV with Thanx

Flower Child grows active membership 350% with Thanx

Flower Child, a health-oriented fast-casual dining brand, sought to deepen customer loyalty and expand its market presence. Their previous loyalty program was costly and frustrating, offering discounts without a clear return on investment. They partnered with Thanx to overhaul and launch a new loyalty program.

Thanx implemented its loyalty program solution, ensuring a smooth data migration that preserved existing customer rewards. They supported the launch with targeted marketing and a streamlined sign-up process. The results were immediate, with Thanx helping Flower Child enroll 210,000 total members in the first 90 days, a 77% increase in membership, and averaging over 1,600 sign-ups per location per month.

Flower Child