Case Study: Kneader’s Utah achieves real-time customer engagement and 331% loyalty growth with Thanx

Find out why Kelly transitioned off Paytronix to better meet his company’s digital needs

Kneaders Bakery & Café, a 54-location restaurant group, transitioned to Thanx in July 2020 after the pandemic exposed limits in their previous platform. They were constrained by slow-to-launch campaigns, inaccessible and delayed data, outdated digital interfaces, costly consultants, and long lead times with Paytronix — all of which prevented timely customer engagement and rapid adaptation to changing dining behaviors.

Switching to Thanx delivered real-time customer data, a dynamic app and online ordering, and near-instant campaign launches. The frictionless enrollment and targeted messaging drove a 331% increase in loyalty sign-ups in six months (over 149k members), raised digital check averages by nearly $3 (~11%), and produced average week-over-week digital sales growth of 23%, while enabling Kneaders to cut back on paid media with more predictable, high-ROI campaigns.

Kneader’s Utah

Kelly Conroy

Vice President Marketing