Case Study: Sweetfin achieves 250% CRM growth and faster launches with Thanx

Discover how Seth increased check averages 8.5% by switching to Thanx

Sweetfin, a 12-location fast-casual restaurant, needed to modernize its guest engagement after its prior loyalty provider failed to integrate with digital ordering and POS. That friction made earning and redeeming rewards difficult, suppressed program adoption, and left Sweetfin’s small marketing team without the account support or tools needed to run data-driven campaigns.

Sweetfin implemented Thanx, which delivered deep credit-card and digital-ordering integrations that removed guest checkout and enabled automatic CRM enrollment, plus consolidated email/SMS/push messaging and dedicated account support for a fast rollout. The result: rapid, measurable gains — +250% CRM growth and an 8.5% increase in average check — while freeing the team to focus on targeted, data-driven marketing.

Sweetfin

Seth Cohen

President