Case Study: Showmars achieves 37% higher average check size with Thanx

By improving communication and transparency for both customers and employees, Showmars dramatically increased sales

Showmars, a fast‑casual restaurant chain with 25 locations in the Charlotte area, needed a simple way to build customer loyalty and get actionable insights without centralized IT or new hardware. Management wanted a hassle‑free program that wouldn’t add steps at checkout but would allow them to track and improve retention and guest spending across many stores.

Thanx launched across all locations with no POS integration, offering effortless rewards accrual/redemption and a Merchant Dashboard with feedback and customer‑level analytics. The program drove measurable lifts: Thanx customers spent 7% more per visit, overall average check size rose 37%, VIPs increased check size another 30%, and days when customers redeemed rewards produced roughly a 63% boost that more than covered reward costs and generated significant incremental revenue.

Showmars

David Prosser

Executive Vice President