Case Study: Bottleneck Management Restaurant Group boosts signups and revenue with Thanx

Bottleneck Management Restaurant Group grows signups 200% and adds $335k in revenue with Thanx

Bottleneck Management Restaurant Group, an operator of casual dining brands, faced a challenge with its loyalty program capture rate, as too many guests were not joining. They partnered with Thanx to address this problem using Thanx's app-less loyalty platform.

Thanx implemented a frictionless QR code signup on menus, allowing instant joining and an immediate "Free Bar Bite" reward. This solution led to a 200% monthly increase in signups over 90 days and added $335,000 in year-to-date revenue from rewards members for Bottleneck. Thanx also helped achieve a 38% lift in first-purchase tracking.

Bottleneck Management Restaurant Group