Case Study: Big Chicken achieves 40% app revenue growth with Thanx

Big Chicken boosts app revenue 40% with Thanx

Big Chicken, a fast-casual restaurant chain co-founded by Shaquille O'Neal, faced a challenge with its flat digital engagement and low digital sales, which made up only 11% of revenue. To support its rapid growth, the company partnered with the vendor Thanx to overhaul its digital experience and loyalty program.

Using Thanx's flexible platform and CMS, Big Chicken rapidly launched a reimagined app and a gamified loyalty program with themed tiers and targeted campaigns. Thanx enabled this transformation in just 61 days. The results were significant: a 40% growth in app revenue, a 23% lift in web-based revenue, and digital sales mix increasing to 25% of total revenue within six months.

Big Chicken