Case Study: Taronga Zoo Sydney achieves 300% increase in donations with thankQ CRM

Taronga Zoo Sydney boosts donations 300% with thankQ

Taronga Zoo Sydney faced the challenge of replacing its outdated bespoke FileMaker Pro database with a modern system to better manage its donor relationships and fundraising initiatives. The zoo selected thankQ's CRM solution to handle its contact management, accurate reporting, and donor servicing needs.

The implementation of the thankQ system was supported with data cleansing, customization, and training. This solution enabled Taronga Zoo to track donor history effectively and launch new online fundraising initiatives. As a result, thankQ helped the zoo achieve a 76% increase in subscriptions and a 300% increase in donations within the first year.

Taronga Zoo Sydney