Case Study: Blenders Eyewear scales high-touch support and cuts seasonal hiring with Thankful

Blenders Eyewear - Customer Case Study

Blenders Eyewear, one of America’s fastest-growing sunglasses brands, faced surging customer service demand during summer and holiday peaks. To keep delivering high-touch support without overburdening its “mermaid” support team, the company looked for a scalable AI solution and turned to Thankful for help with email and chat support.

Thankful implemented AI-powered automation for Blenders’ busiest channels, starting with email and later expanding to chat to handle unpredictable volume and reduce backlog. The results were strong: Thankful resolved 35% of tickets in average months and 52.3% during the holiday peak, helping Blenders cut seasonal hiring projections by up to 68% and year-round hiring effort by 51%, while preserving team culture and service quality.

Blenders Eyewear

Alexis Horn

Director of Customer Success