Case Study: SAM Labs boosts engagement and saves thousands with Thalox

SAM Labs boosts engagement 57% and saves $1000+ with Thalox

SAM Labs, an education company providing STEAM and coding resources, faced the challenge of maintaining an engaged marketing database with outdated contacts and ensuring its messages reached the right educators. Their Head of Demand Generation, Dylan Hendricks, needed to improve campaign targeting and understand contact responsiveness. To address this, they partnered with the vendor Thalox and utilized its Marketing Consulting services.

By working with Thalox, SAM Labs implemented persona-focused campaigns and used predictive segments like "High Engagers" and "Dormant Potential" to better target audiences. A key part of the solution was identifying completely inactive contacts for deletion and running a specific re-engagement campaign. The results for SAM Labs included a 57% increase in highly engaged leads, the deletion of 7,000 inactive contacts, and savings of over $1,000 on their HubSpot subscription, allowing for more effective marketing efforts. Thalox's tools were instrumental in achieving these outcomes.

SAM Labs