Case Study: Proliance triples SQLs with Thalox

Proliance triples SQLs with Thalox and boosts engagement 20%

Proliance, a digitally driven legal tech company, faced challenges with a disorganized marketing database and ineffective email campaigns. Their key question was whether they were marketing to the best contacts. To address this, they partnered with vendor Thalox and utilized the Thalox Engagement Score to enhance their lead handover strategy and improve overall campaign targeting.

The solution involved a comprehensive data hygiene and segmentation project guided by Thalox's insights. Thalox helped Proliance clean its database, optimize workflows, and use the Engagement Score to prioritize high-value leads. As a result, Proliance saw a 20% increase in engagement, significantly reduced its inactive contact segment, and, most importantly, achieved a threefold increase in SQLs (Sales Qualified Leads) passed to their sales team.

Proliance