Case Study: SoftBalance achieves increased revenue and improved operational efficiency with Thales Sentinel

SoftBalance Generates Revenue and Improves Operational Efficiency with Thales Sentinel

SoftBalance, a leading Russian system integrator and developer of the DALION retail automation suite, faced a shift from one-time licensing to subscription models and needed stronger protection against piracy and faster, more flexible licensing than a local competitor could provide. To meet these challenges, SoftBalance selected Thales and its Thales Sentinel software monetization solution.

Thales implemented Thales Sentinel across DALION: TREND and DALION: Store Management with limited-user and limited-time licenses, integrated directly into SoftBalance’s ERP and a customer web portal; the two-stage rollout took ten months. As a result, Thales Sentinel enabled SoftBalance to offer subscription sales, streamline license issuance and online purchases, save time and development resources, improve operational efficiency and customer satisfaction, and open new revenue streams.

SoftBalance

Ekaterina Baranova

Head of Development