Case Study: Leading Independent Software Company achieves direct end-user engagement and recurring revenue with Thales' Sentinel Up

Generating Revenues by Keeping Customers Informed with Sentinel Up

Leading Independent Software Company, a US-based ISV that builds scientific graphic software for geologists and engineers, faced a critical communications gap: product notifications went to distributors or purchasers rather than end users, and roughly two-thirds of those messages were lost en route. This left end users unaware of updates, feature releases and value-added services, creating risk of churn and lost recurring revenue from renewals and maintenance contracts. Thales was engaged to solve this challenge.

Thales deployed its Sentinel Up solution to deliver in‑app notifications, push regular service packs and unobtrusively promote support and maintenance plans directly to end users. By closing the previous communication gap (where ~2/3 of messages were lost), Sentinel Up enabled direct customer engagement, improved customer awareness and product value perception, and protected recurring revenue streams through better promotion of renewals and maintenance.