Case Study: Michelin achieves faster, secure licensing and software-led growth with Thales' Sentinel platform

Easier Licensing Drives Michelin’s Software-Led Growth

Michelin, a global leader in tires that is shifting toward software-led revenue with products like the TameTire simulation suite, faced a licensing and IP-protection challenge that slowed sales and wasted engineering time. After an initial integrator left them unable to sell directly or respond quickly to customers, Michelin selected Thales’ cloud-based Sentinel licensing solution (via Thales Software Monetization) to secure IP and simplify license management.

Thales implemented the Sentinel platform (cloud licensing with support for offline targets and encryption), deploying in a few months plus a two-month beta, and delivering measurable gains: license deployments now take less than a day versus at least a month previously, Michelin spends far less time managing licenses, and engineers have more time to add features. The Thales solution enabled a scalable, secure license-based revenue stream with speedy, internet‑independent software delivery.

Michelin

Pierre-Yves MAURIERE

Numerical simulation engineer