Case Study: MediaMarkt achieves faster competitive pricing decisions with tgndata

MediaMarkt improves pricing accuracy by 45% with tgndata

MediaMarkt, one of Europe's largest consumer electronics retailers, faced significant challenges in maintaining competitive pricing across its vast product assortment and multiple European markets. Their pricing teams struggled with manual workflows, slow reaction times to competitor changes, and maintaining consistency between online and offline channels. To address this, they turned to tgndata for an enterprise pricing intelligence solution.

tgndata implemented its centralized, real-time pricing intelligence platform to automate competitor monitoring and pricing analysis. This solution enabled MediaMarkt to monitor over two million product price signals continuously, leading to a 40% faster competitive pricing reaction time and saving 55 hours of manual work weekly. The use of tgndata resulted in a 45% improvement in pricing accuracy and market visibility, significantly enhancing operational efficiency and market responsiveness across all regions.

MediaMarkt