Case Study: Lighting Illusions achieves daily competitive pricing intelligence with tgndata

Lighting Illusions automates pricing intelligence across 4,480 SKUs with tgndata

Lighting Illusions, an Australian online lighting retailer, faced the challenge of manually tracking competitor pricing across its 4,480-product catalogue against ten competitors. This time-consuming process made it difficult to react quickly to market changes, risking lost sales and margin erosion. They partnered with tgndata to automate this competitive pricing intelligence and free their team from inefficient data collection.

tgndata implemented a solution that automatically matched and monitored all of Lighting Illusions' products against competitors daily. This provided a single, shared view of the market, enabling faster reactions to promotions and pricing changes. The results included an estimated 40 hours saved weekly and a shift from sporadic checks to a confident, data-driven pricing strategy powered by tgndata.

Lighting Illusions